The Angels have had several primary logos since their first season in 1961, including their current red "A" logo with a gray ...

Walmart has had numerous logos since the retail giant launched in Arkansas in 1962. The logo has shifted from "WALMART" to "WAL-MART" and then finally, "Walmart," in lowercase without the hyphen. The ...

When Rams Chief Operating Officer Kevin Demoff saw the leaked images of the Rams’ new logo on a cap made to promote the NFL draft in Las Vegas, he had the same reaction most fans did. “It was like a ...

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Aesthetics are a subject of friendly debate within the baseball fanbase. Uniforms have been hit-or-miss (no pun intended), and so have logo designs — which certainly play a part in the overall looks.

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...

A prancing horse. A leaping jaguar. A three-pointed star. Most of us not only recognize these symbols and the brands they represent, we likely have an emotional reaction (good or bad) to them. Logos ...

The New England Patriots have worn this look before, but it's always a fun one. On Monday Night Football against the New York Giants in Week 13, the Pats have broken out the red uniforms. They come ...

We all know that branding is a vital part of any business. If it wasn’t, you wouldn’t have well-established brands spending many thousands of dollars each year promoting it, and protecting it.