The company renowned for its Coppertop batteries now offers a high-tech take on traditional camp illumination.

Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Receiving the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, Duracell is helping to educate families, caregivers and Pediatric Health Professionals on updated child safety features ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...

Duracell is launching a new brand platform called "Trust is Power" designed by Wieden+Kennedy New York, as announced in a company press release. The campaign will feature spots emphasizing how ...

If you are lucky enough to be sitting on a huge profit in a stock, the decision is either to hold on in hopes it continues to climb, or sell and pay taxes on the gain. If you are even luckier and ...

Costco's Kirkland Signature batteries are known for their quality and reliability. But given which company manufactures them, ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim of ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...