Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

The tie-up will see authors Polly Williams, Ali Knight, Charles Cumming and Robert Wilson pen a number of backstories to flesh out the channels branding. Airing from today these are intended to impart ...

Created by Adam & Eve, the series of five, 10 and 15 second idents entitled ‘Sushi’, ‘Sofa’, ‘Robot’, ‘Claw’ and ‘Blimp’ will be used to promote the sponsorship throughout the year. The new work ...