"Playboy is an iconic symbol of fashion and pop culture," Lori Cowley, director of product development at Playboy, explained ...

Gorgie is Earle's latest investment after the gut-friendly soda brand, Poppi, and the ready-to-drink brand, SipMargs.

Fire Brands has partnered with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink ...

And more than just an energy boost, Unwell’s launch taps into one of today’s fastest-growing beverage trends: functional, ...

Fresh off her Golden Globe nomination for the award’s inaugural best podcast category, Alex Cooper is expanding her ...

'Ambitious' New Energy Drink Brand Lands at 7-Eleven originally appeared on Parade. A new energy drink brand is officially heading to 7-Eleven locations nationwide. The relatively new energy drink hit ...

Monster Beverage Corporation (NASDAQ: MNST) is preparing to launch a new energy drink brand specifically designed for female consumers, marking the company’s latest strategic move in an increasingly ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Monster Energy Company (MEC) family of brands — currently command the majority of the energy drinks market in the United ...

There’s a new kid on the block in the energy drink space called Lucky Energy – which launched in 2023 with guns blazing, and is aiming to knock Red Bull off of its throne as the leader in this ...

Doctors and dietitians explain how energy drinks affect your body, how much caffeine is safe, and why sugar and sweeteners ...