"Playboy is an iconic symbol of fashion and pop culture," Lori Cowley, director of product development at Playboy, explained ...

Liquid Death, the brand known for marketing canned water like it's a heavy metal band, is expanding into the energy drink space, the company confirmed to USA TODAY on July 17. The company said in an ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. The energy drink cans are the colors of a ...

Doctors and dietitians explain how energy drinks affect your body, how much caffeine is safe, and why sugar and sweeteners ...