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While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

According to a statistic by Marketing Metrics, you are from 3 to 14 times more likely to convince an existing customer to make a repeat purchase than you are to convince a totally new customer to make ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of marketing ...

In a development for aspiring digital marketers throughout Bangladesh, a free Bangla course covering the fundamentals of digital marketing was unveiled. Nazmul Ahmed, a certified marketing consultant, ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

My wife has been begging me to install a fence around our backyard. And for 13 years, I've had the HOA application sitting on my desk. One time I even got it signed by our neighbors. Somehow, we all ...