A few basics here are essential. Your plan must include: I recommend starting with sales and marketing. Everything else in ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

A business plan is meant to be a touchstone that you can rely on to remind you of your goals and a living document that can be changed as your business pivots and grows. These concepts aren’t mutually ...

Editor’s Note: This thought-leadership piece from Ron Pence on the topic of a good business plan originally posted on July 29, 2025. We updated it on July 30. You’ve spent years building a business.

Entrepreneurs can replace complexity with a one-word business plan — a simple, powerful theme that aligns their vision, motivates their team and drives results all year long. Reflect on your past 12 ...