Not all campaigns need to be long-term; shorter stories can be just as satisfying for players. War, pirate adventures, and post-apocalyptic settings are effective story concepts for long campaigns.

You’ve done the deep work. Named the shift. Framed the tension. Written the draft. Now comes one of the most overlooked steps in B2B thought-leadership writing: the stress test for your story ideas.

There’s only one thing you need to bring to a storytelling meeting for The Statement — a really good idea. A really good idea is something topical, something unique. You need to pluck the idea when it ...