Jupiter Media Metrix today reports that while interactive television (iTV) shopping will account for 44% of total U.S. TV-based shopping by 2005, advertising on iTV will comprise only 7% of U.S. TV ...
It was only days ago that Canoe Ventures, the advanced television JV of the nation’s top cable companies, and the ANA released findings from a year-long study of interactive television (iTV) ...
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