In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...
ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous ...
ITV has named cosmetics manufacturer Henkel as sponsor of its Loose Women daily chat show through its hair colour brand Schwarkopf Color Mask. Commencing at the start of the new series in January the ...
Littlewoods has today been announced as the sponsor of ITV’s Let’s Do Lunch…with Gino & Mel, in a deal negotiated by ITV Commercial and Carat. Starting Monday 16 July, the sponsorship deal will cover ...
ITV has announced that product design and technology company, SharkNinja, has renewed its headline sponsorship of ITV1’s This Morning until 2025. The established partnership will showcase both Shark ...
ITV Commercial and Fremantle Media UK have struck a sponsorship deal with online takeaway service Just Eat for the new series of dating show Take me Out. The deal, which marks Just Eat’s first with ...
Sky Broadband has announced a £4m deal to sponsor ITV’s new Showcase Drama. From 3 September, Sky Broadband will run activity across broadcast, online and mobile elements through a deal negotiated by ...
The deal, negotiated by ITV Commercial, FME and Glenda Goveia at Zenith on behalf of Thirst Pockets, includes broadcast sponsorship and online catch-up. The celebrity gameshow, hosted by Vernon Kay, ...
The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...
ITV chairman Michael Grade is complaining to the BBC about sponsorship of its Sports Personality of the Year event. He has also written to director general Mark Thompson about a series of other ...
Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage. The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of ...
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