In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous ...

ITV has named cosmetics manufacturer Henkel as sponsor of its Loose Women daily chat show through its hair colour brand Schwarkopf Color Mask. Commencing at the start of the new series in January the ...

Littlewoods has today been announced as the sponsor of ITV’s Let’s Do Lunch…with Gino & Mel, in a deal negotiated by ITV Commercial and Carat. Starting Monday 16 July, the sponsorship deal will cover ...

ITV has announced that product design and technology company, SharkNinja, has renewed its headline sponsorship of ITV1’s This Morning until 2025. The established partnership will showcase both Shark ...

ITV Commercial and Fremantle Media UK have struck a sponsorship deal with online takeaway service Just Eat for the new series of dating show Take me Out. The deal, which marks Just Eat’s first with ...

The deal was negotiated on behalf of ITV Commercial by Omnicom Media Group’s content agency, Drum, and media agency PHD on behalf of McCain. The sponsorship is effective from 7 April and will span ...

ITV chairman Michael Grade is complaining to the BBC about sponsorship of its Sports Personality of the Year event. He has also written to director general Mark Thompson about a series of other ...

The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...

Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage. The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of ...