In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

ITV has announced that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023. Motorway, the UK’s fastest growing used car marketplace, ...

ITV Commercial and Fremantle Media UK have struck a sponsorship deal with online takeaway service Just Eat for the new series of dating show Take me Out. The deal, which marks Just Eat’s first with ...

Changes to regulator Ofcom’s sponsorship rules, meaning whole channels can soon be sponsored, were generally seen as welcome news by the commercial broadcasters, especially with reports of falling ad ...

Nationwide will sponsor ITV documentaries over the next 12 months. The building society is using the sponsorship to further prove to potential customers how people-focused it is. The idents, created ...