In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...

ITV has named cosmetics manufacturer Henkel as sponsor of its Loose Women daily chat show through its hair colour brand Schwarkopf Color Mask. Commencing at the start of the new series in January the ...

ITV is to take over from Channel 4 in sponsoring the Theatre Director Scheme, the longest running training scheme of its type in the UK. ITV is to take over the sponsorship of the Theatre Director ...