Procter & Gamble is test-marketing a single-dose fabric conditioner under the Lenor brand to rival Unilever’s recently launched Comfort Pearls. In the past, P&G has been eager to rush products to ...

Fabric conditioner is said to help protect your clothes by reducing friction in the washing process. Adding a dose to each wash is supposed to help your laundry keep its shape whilst reducing bobbling ...

A SAVVY shopper has shared how she nabbed Lenor and Bold laundry products for FREE. The two cleaning brands have teamed up to create a Wellbeing Dream Team of products – but not everyone has to pay ...

Procter & Gamble (P&G) has announced that its Lenor brand of liquid fabric conditioning will be sold in the Netherlands in a paper-based bottle, as part of trials to reduce plastics usage. P&G Fabric ...

*All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we will earn affiliate revenue. IF we had to narrow down our all-time favourite ...

FABRIC softener is a staple for some when doing the laundry, but parents are now second guessing using it in their wash after noticing an "alarming" warning on the label. One dad shared his concerns ...

A warning featured on the packaging of Lenor products has sparked confusion and worry among parents in recent weeks. The revelation came after a mum shared a picture of Lenor's Spring Awakening fabric ...

OTHER than quickly checking the instructions, most of us happily chuck our clothes in the machine with some fabric softener without ever thinking twice. However, one mum has highlighted the ...

The fabric softener category in Belgium and Germany is characterised by consumers switching between brands. The “Sensuality of Nature” campaign was therefore developed to create brand preference and ...

Procter & Gamble is test-marketing a single-dose fabric conditioner under the Lenor brand to rival Unilever’s recently launched Comfort Pearls. In the past, P&G has been eager to rush products to ...