Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank ...

Nike isn’t just for the fellas. The Swoosh makes some of the best apparel, footwear and accessories we’ve seen for all the ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. On 26 ...

Emma Raducanu began her tennis career with ASICS before switching to Nike in 2018. According to tennis podcaster Craig Shapiro, Raducanu is leaving Nike for Uniqlo in 2026.

Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought much-needed investment and respect. The sprinter, featured in the historic Super ...

ICYDK, the shirt went viral because it pushed back against the common argument from skeptics trying to downplay the rise of women's sports. Togethxr started making merch with the slogan in 2023, but ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

I didn’t know clothing could feel so luxurious until I received a few items from Nike’s recently launched 24.7 line. According to Nike, “Nike 24.7 is a new apparel collection featuring Nike material ...