How to use Google’s channel performance report for PMax campaigns

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Google Search Console Insights integrating social channels

Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social ...

YouTube AI Enforcement Questioned As Channels Get Restored

YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the ...
Chief Marketer

Report: Marketers Lean into Paid Social as Email Remains a Top Channel

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...
Advanced Television

Report: Continued growth for AVoD, FAST in US

Comscore, a specialist in measuring and analysing consumer behaviours, has released its 2025 State of Streaming report, revealing how consumer behaviour continues to reshape the US streaming landscape ...