Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking ...
The deal is the latest from Channel 4’s Partner Lab, a new in-house creative partnerships team built to help brands stand out, offering solutions across partnerships, sponsorship, creative strategy ...
Lactalis, owner of the Président and Galbani brands, is to sponsor food programming on Channel 4 plus the ‘Cooking Inspiration’ strand on the BBC’s UKTV network.
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