Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Few exercise classes have had Zumba's staying power. This dance workout — which looks and sounds more like a dance party — remains a popular go-to for fitness-minded folks around the world. Indeed, ...

Most of the people gathered in the YMCA were huddled close to the back of the aerobics room. But the trepidation soon gave way as the beat of the music pumped through the gym. All inhibitions were ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

People often turn to exercises like yoga and Zumba with the hope of burning calories and staying fit. Both have gained popularity, but they are very different in nature. Yoga is an ancient practice ...

Zumba — a high-energy form of aerobic exercise inspired by Latin dancing — can be a fun way to increase your physical activity and daily calorie burn. To lose weight, you’ll need to create a calorie ...

It’s Friday evening at the Higashi Honganji Buddhist Temple in downtown Los Angeles, but there’s no Zen quiet here. Instead, Latin-inflected hip-hop thumps from a basement room, where about 30 men and ...

Zumba reports that becoming a group fitness instructor allows you to pursue fitness passions while helping others, with ...

Zumba Fitness publisher sees share value dip 34 percent after earnings report; confirms closure of Boston office, layoffs at QA facility. Zumba Fitness publisher said to have enacted substantial round ...