ITV has confirmed the launch date for its new channel ITVBe. The channel will begin its run on October 8 and will be the exclusive new home of The Only Way Is Essex. What to Read Next A number of ...

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches on Octobder 8th with Diet Coke as its main sponsor. The sponsorship package, which was negotiated by MediaCom on behalf of ...

UK broadcaster ITV is to launch a lifestyle and reality channel called ITVBe, which will be the exclusive home of The Only Way is Essex (pictured) and will go live by the end of the year. The ...

ITVBe will air lifestyle and reality shows from the U.K. and U.S., such as "The Only Way is Essex," one of Britain's answers to "Jersey Shore," and the "Real Housewives" franchise. By George Szalai ...

Peter Andre and Jamelia will help launch ITV's new entertainment and lifestyle channel ITVBe. The duo will host Welcome To ITVBe, a special programme at the center of the free-to-air channel's launch ...

Billie Faiers, star of the ITVBe reality series, Mummy Diaries, has signed an exclusive deal with Hunter Price International to develop, design, market, and manufacture her new home and lifestyle ...

TOWIE fans rejoice - ITV are planning to launch a new channel called ITVBe, and it will stuffed full of reality TV and non-scripted shows. As well as The Only Way Is Essex, ITVBe will also feature US ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...