"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Whether you're hunting for the perfect gift, upgrading kitchen appliances or simply treating yourself to ...

Ah, Amazon. The one-stop shop has made adding items to your cart as easy as one quick click. But what happens when, for a variety of reasons, you want to break up with the online behemoth? Up Next: 5 ...

Do You Prefer to Shop on Prime Day or Black Friday? I prefer to shop on Prime Day ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...