Re-engage with past leads who have gone cold. Ask for (and earn more) reviews on Google. This will help you rank higher in search results and attract more customers. Build backlinks for your website ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Recession rumblings. Inflation. Market volatility.

Search Engine Marketing (SEM) is the practice of running paid ads in search engines to attract more online traffic and customers. This article highlights four innovative and cost-effective techniques ...

Running a business in 2025 means not following the playbooks of the past. Traditional ways of selling may no longer be as effective, and as brands switch up their strategies to meet changing customer ...

Growing a small business in Racine County can be a challenge. As economic uncertainty lingers and consumer spending patterns ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

The success of your startup depends on your customers. While maintaining relationships with current clients is essential, bringing in new ones is crucial to the continued success of any business.

As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. To stay competitive and drive business growth, you need to adapt your strategies to emerging technologies and ...

How often have you heard people say, "Our strategy is to become the biggest and the best?" This is not strategy. Strategy is not the "what." Strategy is the "how"—how will you become the biggest and ...