Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

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Scott Kegley, Rich Wang, and Bryan Harper join the Golden Knights to continue and honor the winning culture already built by making bold, thoughtful decisions that position the organization for ...

Health is universal, but understanding and access often fall short. That’s where Haleon steps in. Our purpose is clear: To ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

Upwork details 20 side hustle ideas for supplementary income, emphasizing creativity and flexibility to meet holiday expenses ...

The live game activation challenged fans to compete like the players on the hit reality TV show NEW YORK, NY / ACCESS ...

Tech company Nothing has released its second phone model designed with the input of its fans, the (3a) Community Edition, ...

India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they ...