Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

There’s no shortage of buzz around AI, and it’s easy to get swept up in the excitement—chatbots, automated reports, ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Tesla engaged in false advertising for its Full Self-Driving system. Unless it fixes the issues, its license to sell in CA ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

Most 2026 plans ignore marketing's geopolitical exposure, the aggressive monetization of platforms, and the erosion of trust, ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...

Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...