The Advertising Standards Authority has rapped BT Vision over a misleading advert which implied that certain movies were available on its platform before Sky's service. In the TV ad, a voiceover ...

Adverts for Nike and Sky have been banned for using so-called “dark pattern” tactics designed to lead consumers to unintentionally spend money. In the case of Nike, the footwear giant advertised a ...

GameSpot may get a commission from retail offers. The Advertising Standards Authority has ruled that Hello Games did not mislead consumers through the No Man's Sky Steam page and did not misrepresent ...

NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope is to help global advertisers expand their reach to international ...

Sky says that average speeds will be prominent and will appear in most ads (wherever there's space to include them, basically). But Sky may well be preempting an industry-wide shift, and a forceful ...

When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky ...

Sky's AdSmart system is taking the targeted ads we're used to seeing online and sticking them into the advert breaks of Sky programmes. Richard Trenholm Former Movie and TV Senior Editor Richard ...

"Home to ad-free 24-hour programming, the new channel will showcase quality Sky originals and big names that kids love and parents can trust." It will be available to subscribers of the Sky Kids ...