Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Authentic content now drives social success, but bandwidth limits teams. Here's how to scale content creation with smarter ...

For small business owners, social media plays a leading role in early growth, but it can quickly become a drain on time and ...

This year, Crocs has focused heavily on TikTok Live shopping, a modern-day QVC where people shop in real time, as well as the ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Outsourced social media customer service has rapidly become one of the most strategic investments for companies that rely on ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

Social media platforms have evolved beyond simple tools for staying in touch with friends and family. With billions of active ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...