By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using ...

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

A few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

There are now just two brands remaining in the race to crown Marketing Week’s marketing initiative of the year. Bluey and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...