CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Digital marketing in 2025 is taking on a more strategic role within the finance and investment sector as firms respond ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, ...

After 35 years in showrooms, the Subaru Legacy has officially bowed out of production in the United States. While there’s no new generation on the horizon, one independent designer has reimagined the ...

Amazon is expanding its suite of generative artificial intelligence (AI) products targeted at marketers with a new conversational assistant, according to an announcement shared with Marketing Dive.

We’re here in Berlin for the annual IFA trade show, and, as in previous years, companies are showcasing their latest products. Alongside new phones and tablets like the Galaxy S25 FE, Tecno Pova Slim, ...

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data points across 14 million creators. The Singapore-based influencer marketing ...

Audi has revealed the Concept C, an electric roadster blending cues from the TT and R8. Minimalist yet emotional, the design points toward a production model expected around 2027. Audi has unveiled ...

The CX and CX.R will be considered the vision of Corvette moving forward. The CX.R is slated to be featured in Gran Turismo 7, the latest installment of the long-running racing game. Prior to this ...