By the end of this guide, you should be able to put into place your own digital marketing plan of action designed to achieve your short-term and long-term goals and objectives.

In its fifth edition, "Digital Marketing" (formerly known as Internet Marketing) offers an in-depth, practical framework for leveraging digital media to achieve marketing objectives.

Introduction Digital marketing has revolutionized the way businesses reach and engage with their audiences. Whether you're a small business owner, a freelancer, or an entrepreneur, …

Not all marketing channels will be effective for your business. Based on your audience research, select the channels that will best reach your target customers. Common channels include: • …

Nov 26, 2023 · The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing …

Understanding the fundamentals, mastering the core channels, exploring advanced techniques, and adapting strategies to diferent business sizes are crucial steps for anyone wanting to learn …

Dec 20, 2022 · This paper provides a comprehensive review of various digital marketing strategies, including content marketing, search engine optimization (SEO), social media …

An even greater problem might be that many companies don’t really understand what a digital marketing strategy is, let alone how to begin developing one. Let’s dive into the basics and …

Digital marketing in 2025 is all about personalisation, interactivity, and sustainability. By embracing these trends and strategies, your business can stay ahead of the competition and …

Hudson (2018) has compiled a list of seven digital marketing strategies that marketers can adapt to help their teams and businesses grow by designing the right digital strategy and marketing …