Gross profit margin measures the revenue a company retains after covering production costs. Net profit margin reflects the percentage of net income after all expenses are deducted.
One goal of any business is to increase its profit, but increased profit doesn't always lead to increased profit margins. Whether running a tattoo shop or a boutique, a business owner needs...
In accounting and finance, a profit margin is a measure of a company’s earnings (or profits) relative to its revenue.